"I received a frantic phone call one day from a referral candidate that explains the story behind this firm quite well. This candidate was a mid-level corporate associate at a big New York firm. He had gone to an Ivy League college and did well at a top 20 law school. Needless to say, this guy had worked hard, and had carefully chosen which steps to take to build up his career. He was billing nearly 3000 hours per year at his firm. His wife had recently given birth to their first child, and he was never home. He wanted to make a lateral move to a firm that would give him the opportunity to do sophisticated work while being able to see his kid once in a while during waking hours. A month or so before the call, he had sent his resume to another recruiting firm. Apparently, the recruiter there spoke with him for a few minutes and then 'blanketed' his resume to over thirty firms in the city. Suffice it to say that the resume was in need of repair when it was sent and that he hadn't heard from the recruiter again after the first contact. She never returned his calls, and, in his words, his lateral move was 'foiled by a telemarketer'. I had to wait awhile to undo the damage done, but I was able to place him later in the year with some creative sales and marketing."

Hiretrends, Inc. was founded by New York lawyers who recognized the importance of a lateral move and wanted something more from a search firm. They set out to create a firm that did more than just the typical "bulk fax and wait for a response" routine. They saw the need for personal relationships with candidates - relationships that revolved around trust. They saw the need to "counsel" candidates - to assist them in making "smart", educated decisions in their lateral moves. They saw the need for creativity and aggressive follow up in the job search process. Most of all, they set out to create a firm with a powerful ability to market its candidates to law firm clients.